The 2008s depression left the entire world in awe because it happened so fast that no one was able to avoid its high tide. The MENA region is also battered from this crisis and its current situation is no different from Europe or the US so companies are now on the look-out for new strategies and techniques to fight back this crisis and spearhead into a direction where they can play safe which is why companies are faced with a question What is next in Marketing?.

Our mission for this convention is simply to teach, discuss, share and learn new techniques/ideas/research from the industry intellects with having decades of experience who have seen it all.

October 14 & 15, 2010

The Alantis, Palm Jumeirah

With the 8th Wonder of the World the Palm Jumeirah as the canvas, events become magnificent while meetings and conferences become legendary. Here is where lavish suites overlook the Arabian Gulf and state-of-the-art conference facilities feature alongside spectacular indoor and outdoor venue options. Where celebrity chef creations complement interactive buffet delights. And where endless possibilities abound as you explore this wondrous destination.

When the US financial meltdown hit in 2008, everyone was asking the same questions: “How deep will it be? How long will it last?” The markets were in freefall and many governments around the world appeared to be sticking their heads in the sand hoping that the oncoming storm would just "blow over."

The truth is, our political and business leaders were staring the mother of all financial storms in the face minus a raincoat and some goggles. World economies toppled like a pack of cards. We watched on in horror and disbelief as se ven trillion dollars of market value in the real economy simply evaporated. "How on earth did this happen?" we asked.

For as long as most of us can remember, world economies have been characterized by two predictable phases: six or seven years of prosperity and around a year or so of ‘market correction.’ Our leaders have been playing by a rulebook that is moth eaten and long out-of-date. Consequently, we’ve all been sleepwalking into a "New Age of Turbulence" for the last five years. What does that mean? Imagine you could measure the health of the economy on an EKG heart monitor and you get the picture loud and clear.

New technologies, customer empowerment, hyper-competition, the rise of emerging superpowers like Brazil, Russia, India and China (BRIC), and the environment ha ve all simultaneously converged. Add all this to the new level of interlocking fragility created by technology and globalization and a new, un-chartered economic landscape reveals itself.

Smart companies are increasing their emphasis on quality, service, speed, and customisation as value differentiators. They are strengthening their brand. They are building strong working relationships between marketing, the sales \force, the new product developers, and the business strategy team. They are providing excellent service to their customers, suppliers and distributors so that the company and its partners outperform their competitors.

Come to this seminar where I will share with you the latest ideas on strategic and tactical marketing and how these ideas will equip you and your partners to deal with the "New World Order", to manage risk and uncertainty and exploit turbulence for the opportunity it really is and most importantly to win and dominate your chosen markets.

Philip Kotler